Schema is one of the fastest SEO WordPress themes on the market and it is the theme that we're using on this website (we've had lots and lots of WordPress Themes). We've received many requests to make a review on the benefits of using Schema vs Genesis themes but, for now, we will share our thoughts on this highly optimized and useful theme made by the folks over at MyThemeShop who assert that Schema is the fastest loading, ultra-SEO friendly WordPress theme. Featuring all the best MyThemeShop features, including a custom options panel, all shortcodes and widgets, and a pixel perfect design, Schema also includes rich snippets in order to help search engines index your site and rank you higher. Let's find out.
The team over at MyThemeShop built Schema with minimalism in mind. As you can see, by looking around this very site (we are one of the many websites using the Schema theme), there are hardly any distractions, only related content. Users are left with what they came for, the content. The Schema theme is responsive, which means that it fits/works perfectly on any screen size. The Schema theme supports two menus, a primary menu (which can be seen at the very top of the page, for desktop viewers) and a secondary menu (which is the menu that has the About Us and Contact Us links above). If you browse the website from a mobile device then both menus are combined into one fluid menu that is accessible via a hamburger/stacked icon in the upper right hand side on your device screen. The sidebar can either be placed on the right or left side (for desktops) and it appears below the post/page content on mobile devices such as smartphones (click to see the example) Schema supports its very own related posts box which can be enabled via the control panel (one less plugin). There is a comments section below each article or page, also controllable via the control panel. The Schema Theme comes with unique blog layout that is specially optimized for professional blog. You can build your personal, professional or corporate blog with this theme to engage visitors, increase conversions and more. Here are the things you need to know about Schema's overall design:
Engaging yet Simple Design
As said, MyThemeShop's Schema Theme focuses on the content. A very important factor for any good authority website is the design. A good design helps to engage readers and page views. The Schema theme is one of the best examples of this as it comes with a simple design that will help to keep reader’s attention effortlessly. The theme optimized for high engagement rate and better readability. The simple structure and navigational features help to engage your sites visitors.
Optimized for Revenue
If you are a blogger or website owner, chances are that you'd want to monetize your blog/website and that you'd want to ensure maximum conversions and user experience. In order for this to happen, you have to choose a design for your site that offers balance between speed, advertising, and content. The Schema Theme is one of the few themes that does a good job at maintaining this balance. Schema has its own built in Ad System to help you earn more from your website by placing ads in optimal positions while not getting in the way of the content of your website. You can easily place ad on after post title, after content, header section, sidebar section or footer section on your blog using this theme.
Built-in Review System
The Built-in review system of the Schema Theme makes it perfect to use for affiliate marketing. With this theme you can easily build a product/service review based website or affiliate marketing blog. You can easily post a service/product review on your blog and also let your readers share their own reviews via the comments section as well. The built-in review system also helps to rank content better in SERPs (Search Engine Results Page) easily and quickly (more on this later).
Posts/Articles created and displayed with the Schema theme are well structured. The images are perfectly aligned and scaled to fit the design of any screen. The headings, like the two H2 headings used so far, stand out from bold text and other content of the page, giving the user a clear understanding of the article/post structure and what each section is about. Schema is also very proficient when it comes to understanding the structure of data input from outside sources such as, Word, Excel and other online resources. If you copy and paste a table into the WordPress editor, you are all set, the output is automatically structured, something that other WordPress themes may have trouble doing without user customization or via the help of extra WordPress plugins. You can see just how structured posts are by looking at this post on our website. You will see that the images are well aligned, the headings are neatly fitted and displayed, and that the table at the end is well structured and fit snugly into the design of the page. One thing worth mentioning is that the theme does not show the featured images in posts so, you'd have to insert the image manually if you want it to show in the post itself and not just on the homepage or category pages. However, on a more positive note, the Schema theme supports its very own lighbox feature. A lightbox is a stylized pop-up that allows your visitors to view larger versions of images without leaving the current page. You can enable or disable the lightbox in the control panel.
Search Engine Optimization (SEO)
Now for the most important part of the Schema theme, like the name suggests, Schema is fully optimized for Schema Rich Snippets. You can test this out for this very post and see for yourself. The Schema theme is perfectly structured in every way possible. But for clarity sake, I will break it down for you. How does schema help your pages get indexed, ranked higher? Schema's markup lets search engines know that this entire website is a blog but, that's not all, it also tells the search engines which parts are most important and where they are found. Let's see (You can check out proof of this by seeing our very own structured data test @Schema Theme Structured Data Test:Schema Theme Blog Section
- Schema tells search engines where the header is:
- Schema highlights the navigation sections of the website:
- Schema points out the blog title and sub-title:
- The Schema Theme integrates breadcrumbs perfectly (Google displays breadcrumbs in SERPs)
- Schema highlights the main H1 Title tag of your article/post/page:
- Schema illustrates all other Heading Tags in the Structured Data:
- Schema ensures that search engines understand where your main content is:
- Schema Theme makes sure that all images are structured and understood by search engines:
- Schema Theme even marks up structured data for social media icons:
- Schema Theme ensures that reviews are shown in Search Engine Results (SERPs):
- Schema Theme separates the side bar from the main content so, search engines know what are the most important parts of your website/blog:
- The Schema Theme takes it a step further by differentiating the sections in the sidebar:
Schema Theme Sidebar Sections
- Last but certainly not least, the Schema Theme has a mark-up for the footer of your website/bloig:
Why are these factors important?
You might be wondering, why does all this matter? Why does structured data matter for search engine rankings and why does MyThemeShop make sure that the Schema Theme have all the right mark ups? Search Engines need the following information in order to understand and rank websites:
- Quality Code
- Easily Accessible Content
- Fast Site Load Times
- Google Algorithm Compatibility
- SEO Best Practices
- Clearly Identifiable/Structured Content and Media
- Trust & Security
- Built In Reviews/ Social Media Markup
- Voting Fucntionality
How does Schema help?
- Faster Loads times = Higher Conversion = More Earnings
- Schema has a stable and secure code = Higher Quality Score
- More Pageviews = Visitors love your site
- Improved User Experience (remember that your main aim is to provide information for your users)
- Cross Browser & Device Compatibility = You don't miss out on any traffic
- Increase in Social Media Shares - Social Media Signal/Social Proof
Speed is extremely important when it comes to developing any website. If your site is not fast then chances are that visitors will leave your site before it even loads. Faster load times translates to higher conversions and happier visitors. The Schema Theme by MyThemeShop is built for speed, although, with a few other tweaks, you can make the theme super fast. Below are screenshots of our scores on the various speed testing tools like Google Page Speed Insights, GTMetrix & Pingdom. Here are the Schema Theme speed test results:
Google Page Speed Insights Results
As you can see in the images, our website is highly optimized! We did various testing before going live to find the perfect mix of settings to achieve this. If you purchase the Schema Theme using any of the links on this page then we'd be happy to help you set up and achieve these results completely free. Wondering why we don't have a perfect score? We have one render blocking CSS file (we left it because we need it, for now) and the leverage browser caching issues are with Google Analytics (for tracking). If you go to a post, then the score will drop but only due to Adsense adverts.Schema Theme PageSpeed Insights DeskTop
Here are the results for the mobile version of the test, the same factors affecting the desktop results are true for mobile results. If we removed Google Analytics tracks and Adsense then we'd have 100% on all reports.Schema Theme PageSpeed Insights Mobile results
As for testing the Schema theme speed with the GTMetrix page speed testing tools, we ran the test on a 3G connection and the desktop test on Firefox:Schema Theme GT Metrix Mobile 3G Connection results
And here are the desktop results: Note that we do not have a perfect score due to the implementation of Google Analytics and Adsense.Schema Theme GT Metrix FreFox Broadband Connection results
Pingdom Tools Page Speed Results
We tested the Schema theme from two locations using the Pingdom tools website and these were the results:Schema Theme PingDom Tools Page Speed Test Schema Theme PingDom Tools Page Speed Test
You can go ahead and run your own page-speed test on the demo page for the Schema WordPress Theme and see for yourself, although, you won't get the same results as our pages because we've optimized them even further after the fact.Get All MyThemeShop Themes, Plugins & Lifetime Support
Review of Features
Of course in our Schema Theme Review, we must roundup the features of the theme:
- Widget supported footer columns
- Related contents : for more page views
- AD manager : Display ads with article and sidebar
- Earn more : by showing advertisement banners at various locations
- Improve user experience with super fast page loading structure
- Built-in review system powered by MyThemeShop
- SEO friendly latest coding practices
- Responsive for mobile and handy internet phones
- Tools : Import, Export settings
- Options panel : Control header, sidebars, Styling and various tabs
- Google Rich Snippet support
- Custom CSS box : Add CSS code to overwrite original code (Secure)
- Infinite background patterns
- 350+ Icons fonts to add icons anywhere in the blog (no image required)
- Lifetime support + theme updates
MyThemeShop developed the Schema WordPress Theme with the intention to help writers/bloggers/website owners achieve a highly SEO friendly setup with quick page load times and a user friendly design. If you're looking for premium WP themes then this is one of the themes that you buy without having to worry about performance and usability. The best part is that this highly optimized theme can be bought for a very low price of just $69.
Of course the final choice is yours, you can check out other premium WordPress themes from MyThemeShop and choose the one that's right for you. Or you can purchase all MyThemeShop Plugins/Themes and have access to full support and themes/plugins for a lifetime. Remember, no matter your choice, so long as you purchased the theme via a link on this website, we will be happy to help you optimize it for maximum performance. All you need to do is contact us. If you're looking for a more "colorful" option built for its viral factor then check out our MyThemeShop SociallyViral WordPress Theme Review.
This MyThemeShop Schema Review post contains affiliate links however, all thoughts, opinions found within are our own. We have used and tested this theme on our website for several days before writing. As such, you can rest assured that this is not a sponsored post and we're only trying to help you get the best of the best when setting up your WordPress site (of course, we too have to pay for hosting and the likes) Thanks for your continued support. Images/Sourced via: Schema Official Sales Page.